ASICS Gel-Lyte III Concepts Salmon

The collaboration between Asics Gel-Lyte III OG and Concepts is inspired by Japanese tuna and its trajectory from a once shunned fish to an expensive commodity in the global fish market, with a record $1.8 million sale for a large bluefin tuna.

The collaboration between Asics Gel-Lyte III OG and Concepts is inspired by Japanese tuna and its trajectory from a once shunned fish to an expensive commodity in the global fish market, with a record $1.8 million sale for a large bluefin tuna. From peasant food to near-delicacy, the story of Japanese tuna is interpreted by Concepts as the Japanese counterpart to New England lobster. The Asics Gel-Lyte III Concepts Salmon is formed with pigskin nubuck overlays on the upper, these panels are rendered with a series of coral hues to mimic the fatty bits of meat that appear on the belly of the tuna of choice. Representing the coloring of the fresh tuna's scales, the ASICS toe, heel and stripes also symbolize the Japanese knives used to slice the fish before its final presentation. To complete the story, these Asics Gel-Lyte 3 Concepts shoes feature a second set of wasabi-dusted laces to illustrate the spicy horseradish that is placed on the side of the culinary creation.

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