Reebok Club C 85
The history of the Reebok Club C 85: the legend of the tennis courts
The Reebok Club C 85 is a tennis classic launched in 1985. Developed against the backdrop of the popularity of tennis, the Reebok Club C 85 basketball quickly proved to be a big hit with both novice and professional tennis players and is now released as part of the Reebok Classic casual collection.
In the late 1970s, a tennis boom emerged in the United States. Interest in the elite sport grew so rapidly that it was simply impossible to ignore the game. One after another, sports brands embarked on a "race for equipment" for tennis athletes. Reebok came to the tennis courts in 1984 and introduced the Phase I model. The debut on the tennis court proved to be a success and the management threw new forces into expanding the tennis collection.
The design of Reebok's next tennis sneaker was conceived by Paul Brown. According to him, the Club C was supposed to be a versatile model for tennis club members. Paul Brown wanted to create a strong and productive athletic shoe that would be suitable for long workouts. The result is a stylish silhouette with a 10-piece smooth leather upper and a durable rubber outsole. Speaking of the advantages of the new shoe, first of all the construction with reinforced toe and heel and the removable support system on the sides should be mentioned. Depending on the needs, this element could be removed or left in place.
The Reebok Club C 85 was first introduced in 1985. The model was offered for sale in a noble white color, symbolizing the elegance of the tennis dress code. The silhouette was originally released under the name Revenge Revised. According to Reebok, more than 10,000 pairs were sold in pre-order alone, and the sneaker was a hit. It is believed to be the most popular product in the history of the brand's tennis line.
Moving on to the classics
The emergence of another model has enabled Reebok to consolidate its position in the US market. The triumph of Club C 85 marked the launch of a collection of playwear for men and women in 1986. After the release of the Revenge Revenge Revenge, Reebok continued to release similar sneakers, including the Revenge Plus, Club Champion and Club Classic. They were released between 1986 and 1988. And already in 1989, the Reebok Club C appeared, combining the best elements of all generations. It is in this form that these sneakers are produced today. In the beginning, the silhouette was only available in men's sizes. In 1993, the first Club C for women was released and at the same time the model was officially included in the Reebok Classic collection.
From that moment on, the integration of the tennis shoes of the 80s into the wardrobe of city dwellers began. It is known that Reebok Club C sneakers were popular among skaters. The durable leather upper took a long time to wear off, while the snug fitting sole allowed for good board control. At the same time, the Club C stayed in the tennis player's cupboards and was now worn off the court. Despite this resounding success, the mid-90s saw the advent of basketball and tennis classics take a back seat.
The return of the champion
With varying frequency, the Reebok Club C 85 continued to be published in the early 2000s. At the time, the sneaker market was developing chaotically and Reebok was concentrating on new sports trends, so the silhouette was not always part of the collection. The archival models were reissued, but this did not meet expectations. As time passed and the sneaker community evolved, an important date also presented itself: in 2015, Reebok was preparing to celebrate the 30th anniversary of the first edition of the Club C 85.
The celebration of this milestone began with the release of the Reebok Club C 85 Vintage, a special version of the model as close as possible to its original form. Then, in order to restore the basketball to its former glory, Reebok decided on a series of collaborations. The innovative skateboard brand PALACE and the Japanese company Nanamica, the cult blog Jjjound and the paint manufacturer Montana, Kendrick Lamar and the famous sports shoe stores such as Hanon, Concepts and Packer Shoes after the anniversary edition, the joint projects are published one after the other.
In the recent history of the Reebok C 85 basketball club, Russian personalities have also left their mark. The rapper Oksimiron, the interactive exhibition project Faces&Laces and the fashion brand Wolf of the Shame have all published silhouette-based collaborations. After many strong and successful releases, the Club C 85 sneakers never left the Reebok Classic collection. The model continues to be released in its original colors and produced in unique seasonal variations, including the technologically advanced Ultraknit material and a winter top.
Many years later, it is safe to say that the idea of Paul Brown, the designer of the model, was a success. The Reebok Club C 85 sneaker pushed Reebok to continue working on the tennis collection, became a classic of the sports style of the 80s and managed to make a powerful "combo" within a modern lifestyle collection. It is a model with a timeless design. An exemplary tennis sneaker that has far surpassed the goal it set for itself. A legend of the court, without which the Reebok Classic cannot be imagined.