New Balance CT302

The New Balance CT302 sneaker is currently on the rise, combining the usual tennis trainer design with an imposing, durable and trendy outsole for a refreshing look that will undoubtedly please the brand's aficionados.

To understand where the origin of New Balance begins, we need to look back at its history, which began in Boston, Massachusetts, in 1906, well before the launch of various prestigious brands such as Puma, Adidas and Nike. At that time, the New Balance brand was called : "The New Balance Arch Support Company". The company was founded by William J. Riley, a very young architect who had moved to the United States from his native England. The company was dedicated solely to the manufacture of orthopaedic shoes, but also insoles specifically designed to improve arch support for individuals with foot problems.

Success was not long in coming, and there is a little anecdote about how the young architect Riley was strongly inspired by chicken feet in the creation of his various elements. And that's why the brand name is "New Balance".
New Balance is not only an innovative running shoe company, it is also the oldest. From the average runner to the marathon pro, from fast training on the pavement to running in the mountains, the New Balance brand will always have the right trainer for every situation.

Originating from the running industry, New Balance is now also a leading manufacturer of lifestyle footwear and is marketing itself with classic, yet bold designs. New Balance's colour schemes and versatile designs always offer something for every runner and the brand also enjoys a more than respectful position, especially when it comes to the traditional versions.

Let's take a look at the evolution of New Balance from a small local shoe shop in the US to one of the world's most renowned sporting goods manufacturers. Let's go back to 1906...

As mentioned above, New Balance was founded by William R. Riley, the orthopaedic shoemaker. It was while observing chickens wandering around his garden that he noticed that these birds had a very stable posture thanks to their three-clawed legs. This was a revelation for this young scholar who immediately had the brilliant idea of developing an innovative sole with three points of support. The new Libra was thus created! The name of his company was aptly named "New Balance".

Within its collection, the New Balance brand offers various sports shoes: running, tennis, baseball, and boxing, in accordance with each discipline. The company deliberately shies away from sponsorship, preferring athletes to wear its trainers by choice and with confidence, rather than because they have been given them.

New Balance is an official sponsor of the London Marathon. By sponsoring the two largest marathons in the world, New Balance is further demonstrating its preference for "running" as a theme.
The New Balance brand was awarded 4th place on the list of global sporting goods manufacturers, with a turnover of approximately 4.2 billion dollars. New Balance is the only brand in the world that is still owned and operated by its current owner, and operates its own production facilities in both Europe and the United States.

The New Balance CT302 sneaker is currently on the rise, combining the usual tennis trainer design with an imposing, durable and trendy outsole for a refreshing look that will undoubtedly please the brand's aficionados.

The New Balance CT302 trainer has a casual design with an elaborate suede and fabric upper that provides optimal comfort, durability and ease of care. A profile that is dressed in various patterns already represented on previous NB tennis shoes and modern influences, for a current trendy look!

As described above, New Balance is the trainer brand that is clearly favoured by circumstances and is going from strength to strength. A large number of celebrities are very fond of the brand, as are designers. To cut a long story short, the wave of popularity for New Balance and its NB CT301 is not going to stop.  

Indeed, what we particularly appreciate about the NB CT302 is that it perfectly blends hyper-conventional details with hyper-trendy elements of the moment.
For example, the New Balance CT301 has a very classic tennis profile with its sober lines, but which is set on a sturdy and imposing sole. A refreshing look, enhanced by a neutral colour that can be easily matched with any outfit: a white colour, an off-white accent, and a slate/blue shade on the back of the sneaker, to bring it to a level, a trendy touch that suits it so well. And, not to be unfaithful to the brand, the addition of the unmistakable "N" logo on the sidewall gives the CT301 an understated yet elegant look.

As soon as the CT301 was launched, the version was already seen on the feet of the most stylish people! So it's easy to see the NB CT301 in different situations on Instagram posts and imagine yourself in the style that's best for you. What is certain is that since the pair of NB CT302 sneakers can easily be adapted to different clothing styles, you will find it hard to pull them off!