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For over 100 years, New Balance has been dedicated to setting the world around us in motion. Because New Balance believes in one simple truth: NB was born to

For over 100 years, New Balance has been dedicated to setting the world around us in motion. Because New Balance believes in one simple truth: NB was born to move. At New Balance, their job is to help athletes pursue excellence, which means helping professional athletes break records and win medals, or propelling everyday athletes to reach a new personal best, run their first 5K, or just live a healthier, more active life. In 1906, an English inventor in Boston, Massachusetts, wanted to improve the performance of shoes for people who work on their feet every day. William J. Riley was inspired by optimal balance, which he discovered by looking at the chickens in his garden. His first product - a flexible arch support, it was designed with three support points in the shape of a triangle. The three points created more balance and comfort by imitating a chicken foot. With this invention the brand New Balance was founded. The creators and technicians at New Balance are inspired by everything from professional athletes to simple everyday objects or activities. Over the years the goal of New Balance has not changed, and NB sneakers continues to improve performance. New Balance's innovation continues to be about changing the footprints of racing.